INBOUND vs. OUTBOUND MARKETING
Who’s listening? When trying to decide the best way to spend your precious marketing dollars, that’s the most important question to ask. The technology of today didn’t exist until the senior population was already set in their ways. Many of them have an innate distrust of all things digital. On the other hand, the younger audience has no interest in so called “junk mail,” and they fast forward through commercials—if they watch network television at all. For this tech savvy, social media-friendly generation, It’s much more appealing to be engaged in a two-way conversation.