HOW TO CREATE A REBRANDING STRATEGY
Nothing in life can stay fresh forever. Times change, and so do styles. When you start getting pangs that perhaps your branding has gotten stale, you should probably listen to your gut instincts. Sometimes a rebranding is needed to reflect a new direction in which your company is headed. Other times, it’s due to growth or a new level of sophistication that needs to be communicated to your audience. But whatever the cause, it’s important to rebrand with care, based on a strategic initiative that brings you all things positive—positive press, positive internal and external buy-in and, most importantly, a positive effect on your long-term bottom line.