ADDING VIDEO TO YOUR WEBSITE
You’ve probably heard it a million times. Adding videos to your website and social media posts will make them more effective. You’ve heard it, but have you done so? If you haven’t, here’s the sell on why video components are so important. People (you included) are drawn to visual elements—and video is even more compelling than still images. In fact, experts predict that by 2019, video will make up 80% of all web traffic. Eighty percent—that’s a pretty significant reason to consider adding videos to your online presence.
Other strategies to consider:
Where will you be using this video? While videos made for social media should be lighter in tone and shorter in length, those used on your website can have a more formal tone and a longer format.
Adding video to your site is a long-term commitment. It’s great to start out with a bang, but in order to really have a strong impact, you need to be consistent, continuously adding new content. So set a realistic goal—such as one new video each month. It will pay off.
Once you go to the effort of producing and posting your videos, make sure people can find them. When writing keywords for titles and descriptions, think of those that are most appealing to your target market. Make the videos shareable and be sure to include your company logo to establish your brand.
Adding a video component to your online presence is sure to make your site more interactive and up your social media buzz. Now, give us a buzz and find out how we can help your online presence grow and thrive even more.