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    You’ve probably heard it a million times. Adding videos to your website and social media posts will make them more effective. You’ve heard it, but have you done so? If you haven’t, here’s the sell on why video components are so important. People (you included) are drawn to visual elements—and video is even more compelling than still images. In fact, experts predict that by 2019, video will make up 80% of all web traffic. Eighty percent—that’s a pretty significant reason to consider adding videos to your online presence.

    And here’s more:

    • 62% of Google searches include video.

    • Websites that include video receive 41% more search-related traffic.

    • Facebook users watch more than 100 million hours of video per day.

    So, now you buy into the concept of employing video in your site/social media. You don’t want to stick a video on your site without a defined purpose. It’s time to make a plan. And that’s where the team at Monster Marketing can help. Before we begin creating videos, we start by helping you define your goals. What do you want to gain by attracting visitors to your site? Do you want to build a customer database? Do you want to make a direct sale or build awareness of a product or service for a future sale? To be as effective as possible, the videos on your site should be created with a specific goal in mind.

    Other strategies to consider:

    • Where will you be using this video? While videos made for social media should be lighter in tone and shorter in length, those used on your website can have a more formal tone and a longer format.

    • Adding video to your site is a long-term commitment. It’s great to start out with a bang, but in order to really have a strong impact, you need to be consistent, continuously adding new content. So set a realistic goal—such as one new video each month. It will pay off.

    • Once you go to the effort of producing and posting your videos, make sure people can find them. When writing keywords for titles and descriptions, think of those that are most appealing to your target market. Make the videos shareable and be sure to include your company logo to establish your brand.

    Adding a video component to your online presence is sure to make your site more interactive and up your social media buzz. Now, give us a buzz and find out how we can help your online presence grow and thrive even more.